We typically use websites to find information. Therefore the site must welcome the reader and be user friendly. Landing on a website that causes confusion or takes too much time to find the desired topic will cause the customer to move on to an easier site to maneuver.

We think a website should be simple and concise. The presentation should be pleasant and not too busy (distracting). Your branding should be top-of-page and evident. The purpose should be clear and the tone complementary. The page should load fast and have a consistent design. It should include current and/or relevant information and links should all work. The content should keep the interest of the visitor and invite the visitor to do something before leaving the site (like sign up for a newsletter or blog allow for the collection of their contact information).