Message Marketing

What is message marketing?

SMS marketing (or text marketing) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. This involves using a short message service (SMS) to send messages like promotional offers, discounts, appointment reminders and shipping notifications.

SMS marketing is a great way to reach your target audience with a concise and clear message. You can use it to inform your customers about a weekend sale or promotion and advertise your business with a higher chance of receipt and action. If you are looking at a slow week, we can send out a text message with an offer that will entice people to visit or use your service.

Why message marketing?

Text messaging

have high open rates

are inexpensive strategy

are quickly delivered

boosts engagement

are easily integrate with other channels

promotes customer loyalty

How to Develop Your Message

What is your unique value proposition? What makes you different from others in your industry? What is unique about your brand?

What is your promise? What would make a potential customer trust you?

How can your brand have a positive impact on a person, or help them achieve their goals?

What values does your brand represent for the audience?

What is the tone of your message?

Demonstrate your authority in the field or on the topic. You could use reviews, case studies, training, etc.


More than 97% of Americans own a cellphone.

SMS marketing has a 98% average open rate, which is 5x that of email (20%).

(Sprout Social)

SMS marketing also boasts a 9.18% click-through rate compared to email’s 2.5%.

(Sprout Social)

41% of consumers prefer to receive marketing messages via SMS than email

(Thrive Internet Marketing Agency).

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