10 Questions to Ask Before Hiring a Marketing Agency

10 Questions to Ask Before Hiring a Marketing Agency (and How Game Plan Vault Answers Them)

1. Who owns my marketing assets and accounts?

You do — always.

We may manage or host them while we’re working together, but everything stays in your name. If you ever move on, we part ways professionally and you keep full control of every account and asset.

2. How will you measure success — and how often will we review it?

We establish clear benchmarks during onboarding so we know exactly what “winning” looks like.

• First 30–90 days: reviews every two weeks

• After that: monthly or quarterly — your choice

Our goal is to give you clarity, not overwhelm you with data.

3. How do you connect tactics to strategy?

We don’t guess and hope for the best. We start by defining your business goals. Then we build the strategy. Only then do we choose the tactics and the KPIs that prove whether those tactics are working. Everything is intentional. Nothing is random.

4. What happens if I want to end the contract?

No long-term traps. Most clients start month-to-month, unless you choose a 3- or 6-month seasonal promotion. You stay because the results are good — not because you’re stuck.

5. Who will I actually work with day-to-day?

You get a dedicated Game Plan Vault representative — one point of contact who knows your business, your goals, and your operations. This person stays with you as long as the partnership is productive and mutually beneficial.

6. How do you report results — and can I see an example?

You’ll receive clear, simple reports:

• Every two weeks in the beginning

• Monthly once things are running smoothly

We don’t drown you in jargon. We show you exactly what’s working, what’s not, and what we’re adjusting next.

7. How do you use AI, and what remains human-led?

AI speeds up research and organization. Humans make the decisions.

• AI gathers insights about your business, industry, and competitors

• AI helps build your knowledge base and improve customer responses

• Humans analyze, interpret, and choose the strategy

You get the power of AI without losing the judgment and accountability of real people.

8. How do you keep my team involved and informed?

Every report includes a walkthrough meeting. We explain progress, discuss adjustments, and outline next steps. Your team stays in control and makes final decisions while we guide the process.

9. What’s your process for creating strategy before execution?

We use the Marketing Strategy Pyramid:

Base: Business Strategy — Your mission, vision, values, revenue, goals, and long-term plans.

Middle: Marketing Strategy — Where your business is going — and the role marketing plays in getting there.

Top: Systems + Team Strategy — Who is responsible, what tools we use, and how everything runs consistently.

This ensures we’re not just doing “marketing tasks” — we’re building a scalable system.

10. What will you teach me along the way?

Marketing changes constantly. Our job is to stay ahead so your business benefits. We update you on what matters, simplify the noise, and help you make smarter decisions quickly.

What to talk to someone at Game Plan Vault?
Phone: 513-822-4102
Email: [email protected]