What to Post on Social Media When You Have No Time or Ideas

You know you should post regularly, but when you’re running jobs, managing staff, and putting out fires, social media always takes a back seat. The problem? Inconsistent posting kills visibility—and algorithms reward activity.

Here’s how to keep your social media alive even when you’re too busy to think about it.

1. Post What’s Already Happening

You don’t need fancy graphics or scripts. Take 15 seconds to capture what you’re already doing:

• A before-and-after job photo

• A happy client shaking hands

• Your team on the road
  These quick, authentic posts perform better than generic stock content because they feel real.

2. Use Reviews as Content

Turn your 5-star reviews into mini-posts. Drop the quote, add your logo, and a simple caption like, “Another satisfied customer!” GHL can automate this—pulling your latest reviews and posting them directly to Facebook or Google Business.

3. Teach, Don’t Just Sell

Post short, practical tips related to your work:

• “Here’s how to prevent your AC from freezing this fall.”

• “3 signs your drain needs attention before it becomes a mess.”
  Educational content builds trust and positions you as the go-to expert in your field.

4. Schedule Everything

Batch your content once a week and let GHL’s Social Planner handle the rest. Schedule posts, mix formats (photos, videos, text), and forget about it. One hour of setup equals a week of visibility.

5. Reuse and Recycle

Old content is new to someone who hasn’t seen it. Take a strong post from three months ago, tweak the wording, and repost it. Consistency matters more than originality when it comes to staying top-of-mind.

Pro tip: Build a simple 30-day posting loop inside GHL—one post from each category (review, job highlight, tip, testimonial, promo). Then just repeat and refresh. No more blank-screen panic.

No time to do all this — we got you. Give us a call at Game Plan Vault, and we can take care of this for you!